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The Shopify Revenue Leak Checklist — 15 things to check tonight

Fifteen checks you can run on your own store in about twenty minutes, on the phone in your hand. Each one is a yes/no, so at the end you have a score and a shortlist rather than a feeling.

The checklist, and nothing else you did not ask for. Unsubscribe in one click; I do not run a sequence.

What's in it

Fifteen checks in three groups, each with a yes/no self-score and a tag for how much work the fix actually is — theme setting, developer, or not worth doing.

  1. 01

    Five store-wide leaks

    The ones that cost you on every page at once — speed, navigation, and the things a first-time visitor cannot find.

    For example: how many taps from your homepage to the thing you sell most of?

  2. 02

    Five product page leaks

    Where most of the money goes. Photography, fit and sizing, reviews, and the questions your page leaves unanswered next to the buy button.

    For example: can a first-time visitor see the price without scrolling, on a phone?

  3. 03

    Five cart and checkout leaks

    The last stretch, where the visitor has already decided to buy and the store talks them out of it.

    For example: is the total — including shipping — visible before the final step?

What you do with the score

Under 8 and there is almost certainly a five-figure fix sitting in the first group. Between 8 and 12 and the problem is usually the product page, not the traffic. Above 12 and you are past checklists — that is when it is worth someone opening your page and looking properly.